In addition to logically personalizing it, your header must bear your name or that of your brand, and the motto or slogan that transmits your message. In the case of the speaker Simon Sinek, we see that he abounds in the concept of "inspiring" people and asking questions (Why?). To make people think and reconsider. We will select our best videos, and we will post them on that cover. They will be the ones that will receive the most visits, will have the most time to play, and will receive the most link juice. I heard that storytelling for business really helps brands get their messages across.
By highlighting and pinning a video, YouTube will automatically suggest that video to you while playing other videos. This will make it easier for the user to continue viewing the rest of your pieces and increase their session viewing time. The world needs more storytelling in business to liven things up.
Both things come in handy. We will choose to fix those videos that attack the strongest keywords (usually the guides or tutorials), and we will place them above all. We can plan them so that they have the most interesting keywords within their category. Below those videos would be the playlists, which can also be positioned for powerful keywords related to our channel's main theme. Would powerpoint course be a likely mechanism for your company?
When creating your playlists from a Search Engine Optimization point of view, you must enter a text that talks about what is going to be offered. Take advantage of that description to target the target audience of your channel and to attack possible "long tails" since playlists are specific series within your general content and can easily rank for those keywords. Could powerpoint training be of real value to your business?
The playlists are going to be the standard-bearers of your production on YouTube.
Within each category or playlist, we can even chain interlinking between the different videos. This will make it easier for people to jump from one video to another and from one topic to another without leaving your channel. This concept is what we would apply between our videos within each playlist. And among them, we could also do it.
YouTube seeks to offer more and more variety in its results, to give greater heterogeneity. Just like Google. Its search engines become more similar every day, which is not surprising considering that Google bought the video platform now more than ten years ago.