As you're reading through this discussion of unifying your online marketing and PR efforts on your website, you might be thinking, “That's easy for a smaller organization or one that has only one product line, but I work for a large company with many brands.” Yes, it is more difficult to coordinate wide varieties of content when you have to juggle multiple brands, geographic variation, languages, and other considerations common to large companies. But with a large, widely dispersed organization, putting it all together on a corporate site might be even more important because showing a unified personality reaps benefits. A healthcare pr agency provides you with diverse and effective PR support to ensure your message gets heard every time.
One afternoon twenty-five years ago, five L.A. businessmen met at a local coffee shop. Though they’d established careers in diverse fields, they were brought together by a common passion: a love of chocolate. These five chocoholics decided to form an organization of like-minded zealots, and the Chocolate Lovers of America was born. Many a healthcare marketing agency will specialise in strategic communications spanning media relations, social media management and digital marketing.
They struggled at first, sending out newsletters and releases, trying to get press attention. But what put them in the national limelight was an appearance in the annual Doo-Dah Parade, Pasadena’s loony alternative to the Rose Parade. The perennial briefcase drill team and a squad of cop-slapping Zsa Zsas are typical entrants in this marching madhouse. The Chocolate Lovers of America entered the Doo-Dah Parade dressed as chefs throwing chocolate kisses to the onlookers lining the street, who literally ate ’em up. After that, the CLA was at last in with the in crowd. A top pr freelancer in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
When the Mel Brooks film comedy classic Blazing Saddles opened in 1974, the publicist in charge staged a screening of the western spoof at a drive-in. Only horses were allowed in, each tied by its reins to the speakers’ stand. “Horse d’oeuvres” were served, and a “horsepitality” suite was available as well. Oh, and of course, the press was invented. Fully immersed yourself within the content and social space provided by a freelance medical writer for your organisation.
The more I research websites—and I've checked out thousands over the past several years—the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right—as if the creator of the site cares a great deal and wants that passion to shine through. Like a sprinkling of fairy dust, the effect is important but indescribable. However, I'm convinced that the key is to understand buyers (or those who may donate, subscribe, join, or vote) and build content especially for them. Having a healthcare communications agency as an agency gives you the best in public relations, with global capacities collaborating across disciplines and time.