What if I told you that any business could fail overnight? Even a business that sees an annual revenue in eight or nine figures and seems to have everything figured out is at risk if it doesn't have one seemingly simple thing: a reliable way to bring in new customers. Now that may seem obvious. But far too many small-business owners are put in a tough spot. New aluminium windows work brilliantly in living rooms where darkness isn't a priority, and allow for privacy whilst still letting in natural light.
You need to maintain what you've got, but if you aren't focusing on how to consistently generate new sales opportunities, who else will? Its your number-one priority, pure and simple. The first time that I learned this lesson, I was just 21 years old. I was working for my dad's remodeling business on the side between college classes. I thought we were doing great. From outward appearances, things were thriving. He was always busy working. I had plans to join him full time after college. But behind the scenes, being busy wasn't the same thing as having a consistent pipeline of opportunities. And when things turned south, there were no leads to call upon. Dad had to shut the doors. I was shaken. I didn't think this was ever a possibility. Replicating heritage design in conservation areas is a good approach when designing sash windows london for the discerning customer.
The second time I learned it was a couple years later after I landed a new job. I was in charge of the finance department, among other things. The good news was that, in just a few short years, we went from $5 million to over $23 million in annual revenue! But the reality was that we were living paycheck to paycheck. When times were good, we had a lot of work, but our sales team was more focused on working with current clients or asking for referrals (which are no doubt critical, but they can't be your only focus). Many people find it hard to dress their sash windows appropriately, not wanting to obscure them whilst still needing the privacy that window dressings afford.
So, in 2008, when the market got more competitive, our sales team couldn't find any new business because consistent prospecting and appointment setting hadn't been prioritized. The work dried up. One day, we realized we couldn't afford to keep the lights on anymore. Finally, in 2009, the company was forced to shut its doors. Floor-length curtains are probably some of the most versatile of window dressings for the casement windows in your home.
Both companies failed because they weren't able to generate enough new business. We provided great services and our clients loved us but alone thats not enough.
It was one of the lowest moments of my life. I felt like a total failure. The business I was so proud to have been a part of - it was simply gone. I was like so many other people, cast aside by the corporate world and out on my own.