Do you glaze over when friends start talking about branding? Was the advice that you were provided about branding in the past debatable? Have you noticed the trend towards branding on Pinterest? Its obviously a crucial subject for lots of people. Notwithstanding the fact that a fair amount has been …

Even a product that proves your brand’s promise and adds value to the lives of your customers may not succeed if it does not somehow set itself apart from its competition. Being inspired by the brand idea, differentiation will be part of its genesis of course. However, that differentiation …